James finished typing and sat and stared at the cursor. Blink.
Blink. Blink.
Sure, it was hilarious.
Damned hilarious. And
offensive. Actually, the offensive part is
what made it so hilarious. He quickly
weighed the pros and cons out in his mind.
He could offend Stacy, the girl he’s trying to make laugh by posting
this about her and her friends. This
could offend her friends. Soon all of the
girls he knew might hear about this; that he’s offensive and rude and he may
never date again, at least not in this city.
Then again, it was the funniest thing he had written in a
long time, proving him way funnier than Carl or Martin or Frank. Those idiots always posted obvious, vanilla
puns, requiring no thought, or sense of humor for that matter. James knew he was better than they. A simple survey of the number of friends each
had indicated such was the case. Carl
and Martin each had about 450 friends, while James had close to 600! Sure, Frank had almost 700, but he wasn’t on
Instagram, so what the hell did he know anyway? Who knows what Stacy was
thinking when she hung out with those guys.
Still the cursor sat.
Blink. Blink. Blink.
If a post was any good, somewhere between 8 to 10 percent of
his friends should like it. Or so the
math indicated. Big events like a first
child or graduation always garnered closer to 20 percent, but a funny post
could, at best, hope for 10 percent, or 60 “likes”. “This
post deserves 100 ‘likes’,” he thought.
He also took into consideration when the best time to post
to maximize his “likes” would be. “Tuesday
at 3 pm. That’s a solid time to post on Instagram,”
he thought. The secret is to post when
few others are planning to do so, thereby maximizing your visibility. But if some girl happened to be on vacation
to Puerto Rico, you’re screwed. She’s
going to post 5 pictures in a row of her bare feet in different locales: the beach,
the swimming pool, her hotel bed, at a spa, on the plane. James never saw so many feet as he had since
joining Instagram. With so many feet
photos, no one will ever see your post; ergo, no one will “like” your post. What’s worst is you have to endure two weeks
of “#latergram” photos which apparently weren’t good enough to make the cut
when the event was actually occurring but is now good enough to inundate her
friends with, since no one wants to look at pictures of her fifth cupcake in as
many hours.
Facebook, however, is a different monster all together. The best time to post ebbs and flows. It is really luck of the draw. Best rule of thumb is to go to Facebook and
make sure no “major” story is trending. “Major
news,” he harrumphed out loud. Major
news meant as long as Buzzfeed didn’t feature something about “How You Know You
are From…” or as long as Yahoo! News didn’t feature a celebrity break up. Surveying Facebook, one would think that
Slate and the Huffington Post are the two most influential newspapers in the
country.
Blink. Blink. Blink.
“Eh, screw it” he thought, as he hit enter. And then he sat: watching his computer screen, waiting for “likes”,
waiting for validation.
Epilogue
He looked at his coworker Mark.
James was in a new conundrum. He was proud of this post. He knew his coworker would love it. It would be better if Mark stumbled upon it
himself. But he wanted to be there when
Mark laughed.
“Eh, screw it,” he thought.
“Hey, Mark!” James said. “Did you
see Facebook?!”